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Preferred Breeder Program Page Title

Continental Kennel Club has created a remarkable program for breeders combining practical guidelines with high breeding standards to help them produce quality dogs. The Preferred Breeders Program is an optional program that will assist breeders in establishing and maintaining a first-class breeding program. This program will help breeders sustain a healthy long term relationship with their dogs and customers. Breeders that maintain good standing in the Preferred Breeders Program will receive many benefits for their efforts in bettering the breeds of dogs of the world.

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 Preferred Breeder Benefits

Breeders that are accepted into the Preferred Breeder Program will be   offered many venues to publish the results of their breeding program. Below is a list of benefits that CKC breeders will receive if accepted into the PBP.

  1. Preferred listing in Everydog Magazine and on CKC Webads. As a CKC Preferred Breeder your ads will be designed and placed to draw attention of viewers. Ads placed with CKC will identify you as a Preferred Breeder. 
  2. CKC will provide a special preferred breeder listing recognizing all current preferred breeders on both the CKC website and in everydog Magazine.
  3. In addition to preferential placement of advertisement, you will receive discounts on all ads placed on CKC’s website at www.ckcusa.com and in everydog Magazine.
  4. Members of the PBP will also enjoy references by CKC staff members to office inquiries looking for a particular breed. In phone correspondence, emails, and other office contacts, customers looking for good breeders in their area, will be given your name as a CKC Preferred Breeder.
  5. Proper identification of your dogs is very important, and we have made it a part of the Preferred Breeder Program. In order to help you get all of your dogs identified, we will give CKC Preferred Breeders discounts on all microchip kits purchased from CKC. If your canines already have microchips, CKC will place those numbers on their registration certificates free of charge.
  6. As a Preferred Breeder, Continental Kennel Club will reserve your bloodline names. CKC knows the importance of protecting your name as a Preferred Breeder and will insure that your bloodline name is not used by other CKC members. As a PBP member, we will not allow other members to use your bloodline names without your permission.
  7. CKC Preferred Breeders will also receive preferred naming rights. Names of dogs produced by Preferred Breeders will not be allowed to be changed when transferring the dog to a new owner without your express written permission.
  8. CKC Preferred Breeders will be able to assign a puppy that they produced a Limited Registration which means that the puppy will not be able to produce offspring registerable through CKC and will not be able to compete in any conformation events. Limited Registrations give the Preferred Breeders more choices for their registration needs. 



 Preferred Breeder Standards

If you are ready to accept the challenge of becoming an excellent breeder, the first step is easy. You simply have to contact Continental Kennel Club to order a Preferred Breeders Program (PBP) application packet. You can call our office anytime Monday through Friday from 8am to 5pm CST. Our number is 1-800-952-3376. Once you get your PBP Packet in the mail, you will be required to:

  1. Complete the Preferred Breeders Program application. You must write legibly using blue or black ink and make sure you sign the application.
  2. Read, understand, and agree to Continental Kennel Club’s Breeder Code of Ethics. This is the foundation of CKC’s Preferred Breeder Program and it will help you to produce happier, healthier dogs. The CKC Breeder Code of Ethics is included below for your review. CKC is pleased with the level of commitment that our Preferred Breeders are willing to accept to be a part of this prestigious program.
  3. Include photographs of your kennel area, grooming area, and training/exercise area. These photographs must be clear and encompass all aspects of your kennel. Photos of your kennel housing and all kennel runs should be included.
  4. Send copies of your current puppy/dog sale and stud contracts. This will help us to better understand your relationship with your customers.
  5. Send in the proper fees for the program. The fee for our program is $100 dollars during the initial sign up and $50 dollars each additional year thereafter. This fee is non-refundable.



Preferred Breeder Requirements

Once CKC has received all of the required information and fees for the Preferred Breeders Program, the applicant’s information will be reviewed at CKC. If approved as a Preferred Breeder, you will be required to     comply with the program in the following ways:

  1. Offer Continental Kennel Club registrations on all puppies placed. This will ensure that accurate records are kept of your breeding history and future puppy owners will be able to see the history of their canines.
  2. Submit to random inspections of your facilities. In order to ensure that breeders in this program are using our guidelines correctly and raising dogs in a healthy environment, we must be able to check your breeding grounds from time to time.
  3. Attempt to resolve customer complaints in a timely manner and to CKC’s satisfaction. We want to ensure that puppy buyers are happy, and part of your responsibility as a CKC Preferred Breeder is customer satisfaction.
  4. Read over the CKC Breeder Code of Ethics below to understand the commitment expected of breeders in the CKC Preferred Breeders Program. If you have any questions about this unique program, you may contact our office at 1-800-952-3376 and speak to a CKC operator. 




    Breeder Code of Ethics


  • Provide clean, adequate, safe housing and run areas specific to the nature and exercise requirements for the breed.
  • Research the breed before breeding. Know the standard and only breed dogs that show proper breed type and temperament. Consider the strengths and weaknesses of each potential pairing. Always breed to better the breed.
  • Perform all customary health tests for your breed prior to breeding, and disclose all results to possible puppy buyers. If health tests were not performed, disclose that fact to any possible puppy buyers.
  • Ensure that all breeding dogs are positively identifiable. Microchips, DNA, photo registration, and tattoos are all acceptable forms of identification.
  • Breed dogs that are in good health, temperamentally sound, and free from genetic faults.
  • Obtain a signed stud dog contract prior to breeding. The stud contract should, at minimum, designate the number of ties that will be allowed, the amount of time between ties, the stud fee or pick of the litter, address how a single puppy litter will be handled, and address what each party will do if no puppies are yielded.
  • Only breed dogs that are physically and mentally mature enough to breed, and do not continue to breed any male or female that is unfit for breeding.
  • Make every effort possible to ensure that puppies are in good health and free from genetic defects at the time of sale.
  • Review each prospective buyer carefully and make every effort to ensure that each puppy is placed in a home that is in the best interest of the new owner and the puppy.
  • Help to educate puppy buyers about the breed and what is required in terms of exercise, nutrition, training, and socialization.
  • Make both parent dogs available for viewing to potential puppy buyers along with proper registration papers of the parents.
  • Provide each new puppy owner with the proper paperwork to register their new puppy at the time the puppy leaves the breeder’s premises. This should include at a minimum: registration form for the puppy, health and shot information, and a signed contract.
  • Include in each signed puppy contract a minimum of: a return policy and time limit, explanation of health guarantee and time limit, and spay/neuter requirements, if any.
  • Any advertising, whether oral or written, shall be factual, not misleading, and not designed to attract undesirable buyers or to encourage the raising of dogs for any undesirable reason.